Apple’s luxury watch dream is over

Apple tried, and Apple failed.
The luxury watch market isn't for everyone. Many companies have tried to enter the market, which values exclusivity and hand-craftsmanship over mass-produced devices built by robots. Apple was the latest entrant, attempting to break in two years ago with the 18-karat gold Apple Watch Edition, which started at $10,000 and topped out at $17,000. It was essentially a luxury watch starter kit: it was gold, expensive, and Apple handed out custom versions to fashionable