Apple’s latest launch event shows the limitation of internal innovation

Like in the past, we all expected to be blown away by Apple’s recent annual announcement of its product updates. Apple’s history is so spectacular that its event draws fan excitement like the launch of a new superhero movie. This year was different, however, because fans focused on Apple’s perceived lack of innovation. For many customers, Apple’s history of relying on its internal team to “think different” was no longer enough. The comments from Apple’s