Apple’s App Store search ads launch: 3 things you should know

ANALYSIS: Apple’s long-promised and long-awaited search ads are finally here — or almost here. And they’re going to be tremendously important for app publishers and marketers, since 65-80 percent of all app installs happen after a search on either the App Store or Google Play.
But there are some differences to note between Apple’s offering and Google AdWords.
At a basic level, Apple’s new app search ads work fairly similarly to AdWords. As you’d expect, A