Apple won’t disclose initial iPhone sales figures anymore

Apple has decided to stop disclosing how many iPhones are sold during their initial preorder period and opening weekend. The change, it says, is because the iPhone 7 is going to sell out, making initial sales "no longer a representative metric" of demand and a poor gauge for investors.
That may be true, but you could also look at this as an admission that Apple is concerned about declining iPhone sales. Year after year, Apple has claimed record-breaking sales figures following each iPhone launch