Apple will reportedly launch an unambitious 4K Apple TV

Apple is reportedly planning to launch a new Apple TV that supports 4K content. Bloomberg reports that Apple could launch its fifth-generation Apple TV as soon as this year, with support for “more vivid colors.” That improvement in color reproduction could be related to high dynamic range (HDR), a feature that is becoming popular on consumer 4K TVs. Bloomberg’s report doesn’t provide any additional information on the upcoming Apple TV, but it does include a lot of context