Apple Watch sales are still falling. Are these wearables just too expensive?

Apple Watch sales have been dropping continually for the last couple of years, according to new data from Counterpoint Research.The market research firm released a new report on Tuesday, May 8, including data from its Global Smartwatch Shipment Tracker for the fourth quarter of 2024. Put simply, Apple suffered a 19 percent decline in Apple Watch shipments year-over-year in 2024. That followed a 10 percent drop in 2023. While there were declines across most regions (aside from India), the North A