Apple wants to be the only tech company you trust

At Apple’s keynote on Monday, Tim Cook took the stage with a newly refined pitch for why Apple services are different. They’re intuitive, of course, and there’s the usual Cupertino fussiness around the details, but the important point came at the end. “They’re designed to keep your personal information private and secure,” he told the audience. As each new product came out — a credit card, a news service, and a premium TV channel service — the exe