Apple TV continues to lose ground to Chromecast one year after its relaunch

The long-awaited update to Apple TV was one of the big headlines coming out of last year’s big product launch. This week, Apple TV only got a couple of incidental mentions during a nearly two-hour product launch.
So, what gives?
It might be that the new Apple TV is not proving to be as popular with U.S. customers as expected. According to data this week from research firm eMarketer, Apple TV has fallen further behind Google’s Chromecast in terms of U.S. market share.
While 18.4 perce