01-06-2018 19:36 via feedproxy.google.com

Apple reportedly plans to sell search ads within third-party apps

Apple’s digital ad initiatives have had mixed results in the past, but that apparently isn’t stopping the company from pursuing a new option: selling ads within search results offered by third-party apps. The Wall Street Journal reports that Apple plans to build on its existing system for selling ads within App Store search results, ena…Read More
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