Apple puts Facebook on notice with Business Chat in iMessage

Apple's iMessage isn't just for talking to your friends, anymore.
Today Apple officially rolled out its new Business Chat feature as part of the iOS 11.3 update. First previewed during last year's WWDC, Business Chat allows people to message companies in iMessage much like the way Facebook users chat with businesses on Messenger.
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Though Apple's version of the feature is still in beta and only in the United States and Canda