Apple needs to fix its sticker problem or it risks losing big in the chat wars

Apple has a sticky problem on its hands, and until it’s resolved, it’s throwing a wet blanket over the experience of millions of people using iMessage and its new App Store.
Stickers are like emojis you can buy or download from the iMessage App Store and share in iMessage. If you’ve perused the marketplace since the launch of iOS 10 in September, you’ll know that they’re everywhere, and that there are increasingly stickers of all kinds.
There are cats