Apple is trying to trademark ‘Slofie’

Image: Apple It seemed like “slofies” could have been a one-off joke when Apple mentioned them during its iPhone event last week, but the company is clearly pleased with the made-up term. On Friday, Apple applied for a US trademark on “Slofie,” potentially giving the company control over the word’s usage.
Slofies are Apple’s name for slow-motion selfies, a feature that’s new to the iPhone 11 models. The phones’ front camera can now record video at