Apple Fitness Plus’ biggest competitor isn’t Peloton — it’s your gym

Image: Apple On September 15th, Apple announced its new at-home workout platform, Fitness Plus. That same day, Peloton tweeted, “Friendly competition is in our DNA. Welcome to the world of digital fitness, @Apple.”While Apple isn’t a new player to the fitness space (the Apple Watch has included fitness features for quite some time) Fitness Plus is its first shot at original workout content for the Watch. It’s a subscription service that costs $9.99 per month or $79.99 pe