Apple announces the iPhone Xs and iPhone Xs Max

After the usual months of leaks and rumors, Apple has officially introduced the iPhone Xs – that’s pronounced ten-ess, in case you’re wondering – along with its sibling the Xs Max. Apple says they’re the most advanced iPhones ever, but that comes as a surprise to no one. (Apple also announced a cheaper model dubbed the iPhone Xr. You can read more about it here). Design-wise, there is a new gold color this time around, and Apple says it uses the most durable g