Apple announces Apple TV Plus video subscription service

After years of speculation and on-again, off-again rumors, Apple has finally unveiled its biggest push into streaming video: Apple TV Plus. CEO Tim Cook just announced the service — featuring Apple’s original programming — alongside a redesigned, more advanced Apple TV app at the Steve Jobs Theater. “As you can tell, today is going to be a very different kind of event,” Cook said to kick things off.
The introduction of Apple TV Plus, which the company says will bec