AOL to consider ditching its iconic brand name

If the thought of AOL conjures up images of ‘500 hours free’ disks, ‘You’ve got mail!,’ or one of the worst mergers in history, you’re not alone. “The Aol name has many associations that people just can’t get past,” says Sam Wilson, global principal at consultancy Wolff Olins, told Business Insider. Because of these associations, AOL is considering dropping the brand altogether in favor of something new. The Verizon-owned