Anti-piracy messages encourage MORE piracy — if you’re a man

Anti-piracy campaigns can actually cause more piracy — if you’re a man. So say the cybercrime experts at the University of Portsmouth, who investigated efforts to deter illegal torrenting, streaming, and file-sharing. To test the techniques, the researchers exposed 962 adults to threatening messages used in anti-piracy campaigns. They then evaluated potential changes in behaviour. They discovered a cavernous gender gap. The messages led piracy intentions to decline by 52% in wo