Amazon’s PR campaigns keep blowing up in the company’s face

Illustration by Alex Castro / The Verge A little over a year ago, when Amazon’s phony “search” for a site for a second “headquarters” was revealed to be a sham, I noted that for a rich tech giant the company seemed surprisingly tone-deaf. A billion-dollar giveaway to one of the world’s biggest corporations caused an outcry with the electorate and their representatives. As a result, the deal that Amazon negotiated for itself in New York City blew up, forcing t