Amazon wants to 3D-scan volunteers’ bodies for a $25 gift card

Amazon is gathering data about body types by inviting volunteers to get scanned, taped, and photographed. As spotted by Mashable, the company is running a study to “learn about diversity among body shapes,” offering a $25 gift card for a 30-minute appointment in New York. Participants will take a survey and assent to 3D scans (plus photos and videos) of their body — first in their everyday attire, then in “form-fitting” clothing.
The study is run by Amazon Body Lab