Amazon Prime Video ads to double, report says

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek. Citing ad buyers and documents it reviewed, Adweek reported that Amazon has moved to four to six minutes of ads per hour of streaming. That's double the two to three-and-a-half minutes when Prime Video first launched ads in January of last year. “Prime Video ad load has gradually increased to four to