Amazon launches AI-powered ‘Shazam for clothes’ fashion search

Amazon is a behemoth of online retailing, but there’s one sector it has yet to crack: fashion. To help dig into this lucrative market, the company is introducing a new AI-powered tool named StyleSnap which will help customers find clothes to buy.
StyleSnap is basically Shazam for clothes, built into the Amazon mobile app. Users can take a picture or upload an image and StyleSnap will use machine learning to “match the look in the photo” and find similar items for sale on Amazo