Amazon is taking a more simplistic approach to music streaming

Six months ago, Amazon launched Music Unlimited, its on-demand music service, designed to compete against the likes of Spotify and Apple Music. Six months later the company hasn’t shared any subscriber numbers, but it is very bullish about its prospects, encouraged by the success of its Echo smart speakers, which are deeply integrated with its music offerings and in millions of homes across the country. “I see us as one of the top global streaming services,” Steve Boom, the vic