Amazon has a clever trick to make sure your Echo doesn’t activate during its Alexa Super Bowl ad

Amazon’s Super Bowl ad will air this Sunday in millions of homes across the country. But no matter how many times Jeff Bezos bewilderedly mutters “Alexa’s lost her voice?,” no Alexa devices should turn on during the commercial, according to Bloomberg.
That’s because Amazon has taken steps to ensure that it doesn’t accidentally trigger existing Alexa devices when it’s advertising new ones, with the company commenting to Bloomberg that “We do alter