Amazon ends Instacart partnership with Whole Foods

Grocery delivery company Instacart announced today that its partnership with Amazon-owned Whole Foods is coming to an end. Instacart was in the midst of a five-year deal signed in 2016 that established the company as Whole Foods’ exclusive delivery carrier, but the deal became complicated when Amazon acquired Whole Foods in 2017. The details of how the contract was ended are unclear, but it makes sense that Amazon would now want to deliver its own groceries through its own Prime Now and A