Alibaba sets new Singles’ Day record with $31B in sales, but growth is slowing
Alibaba scored another blockbuster Singles’ Day after customers around the world shopped in stores and online on the tenth edition of its November 11 shopping festival. That puts this year’s gross merchandise volume – a measure for the dollar value of total transactions – at a staggering $30.8 billion, although the company recorded its lowest-ever annual growth rate for the event.
The figure makes the spending bonanza more than twice the size of Cyber Monday and Black Fri
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