Alexa and Cortana’s marriage brings risks and rewards for Amazon and Microsoft

OPINION: In what could prove to be a seminal moment, Amazon and Microsoft — two major combatants in the war being waged by tech giants who want their AI assistants in electronics of all kinds — have joined forces. Later this year, Alexa will be available on Windows 10 PCs and Cortana will be available on the most popular Alexa-enabled devices from Amazon, like the Echo, Echo Dot, and Echo Show.
To be clear, this isn’t a merger of the two AI assistants. It’s an integration