Airship acquires A/B testing company Apptimize

Airship announced today that it has acquired Apptimize, an A/B testing company whose customers include Glassdoor, HotelTonight and The Wall Street Journal.
Formerly known as Urban Airship, the more concisely named Airshiphas built a platform for companies to manage their customer communication across SMS, push notifications, email, mobile wallets and more.
It says that by acquiring Apptimize,it can help customers test the impact of their messages. That means integrating Apptimize&rsquo