Airbnb reveals new hotel-like service called Airbnb Plus

Airbnb has announced a new hotel-like tier of service on its platform that the company is calling Airbnb Plus. The news went live today on Airbnb’s website in conjunction with a story in The New York Times ahead of a big reveal event in San Francisco this morning. It confirms rumors that Airbnb has been working on a higher-end accommodations offering that would let it more easily compete with hotels. Airbnb Plus is being marketed as a more standardized style of service that is “veri