AI operators will play a critical role as bots redefine the workplace

GUEST: Treating AI like it’s a person has its benefits. When IBM named its AI “Watson,” the company hoped people would see it as warm and approachable, a “humble genius” even. According to Ann Rubin, vice president of branded content and global creative at IBM, in a conversation with Adweek, it worked.
It’s no surprise then that emerging AI platforms like Salesforce’s Einstein, Amazon’s Alexa, and my company’s Albert followed suit. Some compa