Adobe execs say artists need to embrace AI or get left behind

Cath Virginia / The Verge | Photos by Getty Images Adobe is going all in on generative AI models and tools, even if that means turning away creators who dislike the technology. Artists who refuse to embrace AI in their work are “not going to be successful in this new world without using it,” says Alexandru Costin, vice president of generative AI at Adobe.
In an interview with The Verge, Costin said that he “isn’t aware” of any plans for Adobe to launch products that