Action-packed commercial is the first ad to be shot entirely in IMAX

Imax has built its business on superhero blockbusters, frenetic action movies and visually stunning epics. 
So naturally, the film-format proprietor wants to capture the same visceral thrill people get from seeing those movies on the big screen in its latest advertising campaign.
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The campaign is kicking off with a minute-long tribute to popcorn flicks of all kinds — a montage of generic action and advent