Account-Based Marketing Leader Terminus Acquires BrightFunnel

PRESS RELEASE:Terminus Adds Marketing Analytics and Multi-Touch Attribution to Build Modern B2B Platform for Executing and Measuring Go-to-Market InitiativesATLANTA & SAN FRANCISCO–(BUSINESS WIRE)–January 3, 2018– Terminus, the leader of the account-based marketing (ABM) movement, today announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2