A user’s perspective on in-game ads: What developers need to know

GUEST: You don’t have to look far to see the reach of mobile games and how they color our world. Just take one look outside, and you’ll see people catching elusive Pokémon. The fulfilment of being a developer comes when your game is finally live after all the hard work you put into it. You want your users to have fun — you want your game to challenge and wow them.
But you also need to turn a profit, so you place ads in your game and hope for the best.
In-game ads are the