A simple reason why The Ring reboot trailer doesn't work

I’ll get to the very simple reason why the trailer for Rings, a reboot of 2002’s The Ring, itself a remake of the 1998 Japanese horror film Ring, loses the plot in its first few seconds. But first, take a moment to watch the trailer for the 2002 film, above.
The Ring was excellent for a number of reasons, but I’d start with director Gore Verbinski, who, at his best, is not just a good horror director, but a talented storyteller regardless of genre. Where other filmmakers rely o