A San Diego newspaper is partnering with GoFundMe to launch campaigns based on its own articles

Earlier this month, The San Diego Union-Tribune launched an unusual experiment: asking readers to become small-scale philanthropists. Partnering with crowdfunding platform GoFundMe, the paper began adding a small widget to its online articles, providing a link to start a fundraising campaign. “Want to make a difference?” the note asks. “A great way to help people affected by Union-Tribune stories is to start a GoFundMe.” It’s the latest sign of crowdfunding’s