A proprietary smart diffuser seems like a fine way to lean into the pod economy

Everyone who reads this website, The Verge, and this blog, Circuit Breaker, should know my feelings on pods. I'm not going to rehash them, but have linked back for your convenience. I will say, however, I am ready for a pod future, where all my goods are proprietary and available in single-servings. Why not!
Today we learned that pods are coming to diffusers. Pium, a smart diffuser, will be on show at the IFA tech conference in Berlin next week. It'll sit alongside Samsung Electronics because ap