A porn company promises to insert customers into scenes using deepfakes

The concept of “deepfakes” hit the internet late last year like a weirdly rendered bombshell after amateur coders discovered that they could use AI to quickly and easily face-swap celebrities into pornographic clips. The phenomenon raised important questions about consent and revenge porn, but advocates for the technology have always maintained it can have non-harmful uses, too.
One of these is porn company Naughty America. This week, it launched a service that lets customers pay to