A guide to Westworld’s viral marketing, for fans who don’t want to translate binary code
The second season of Westworld premieres on April 22nd, and to promote the show, HBO has been leaning into its puzzle-box sensibilities by burying clues, Easter eggs, and sneak peeks in an avalanche of viral marketing. Over the last couple of months, the network has released trailers that point to secret websites, websites that introduce new characters, Twitter posts that lead to a secret poster which leads to another secret trailer… the marketing for season 2 has been a labyrinth of inf
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