15-11-2018 18:24 via theverge.com

A Facebook patent would use your family photos to target ads

Facebook has filed a patent that would make it easier to target whole families with ads by analyzing the photos they post. The application, filed on May 10th and published today, covers an algorithm that would identify elements of photographs — like faces or other details— and cross-reference them with other data to build a profile of an entire household. If Facebook chose to implement the system, it would supplement a family targeting program that launched last year.
Facebook can a
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