5 ways AI marketing boosts campaign performance & ROI

SPONSORED: Presented by Emarsys.
Artificial Intelligence. The term brings to mind robots, time-travel, science fiction, and other descriptions only fit for the far-reaching future. However, marketing experts are seeing that the future is now. Artificial intelligence (AI) marketing is playing, and will continue to play, a much more significant role in the way brands market to their customers.
By 2017, AI marketing is projected to be the dominant force in the marketing industry. Using this technol