5 psychological rules you should follow when building a bot

GUEST: B.J. Fogg is a behavioral scientist who has written extensively about how computer products influence people.
He coined the term “Captology,” which is an acronym for computers as persuasive technologies. When people view a product as having a life, the computer system inside the product can leverage the principles of social influence to motivate and persuade.
In his book, Persuasive Technology, Using Computers to Change What We Think and Do, Fogg proposes five types