5 chatbots that nailed their branding strategy

GUEST: While there’s been significant interest around chatbots, most bots have significantly under-delivered to date. Industry insiders attribute this to the fact that it’s still a nascent space and refer us to the early days of apps.
Bots are already able to do extraordinary things. If implemented correctly, they hold the potential to drive significant value for brands and consumers alike. While the age-old adage is “content is king,” brands that are able to outline