4 things I learned from building a startup outside Silicon Valley

GUEST: Building a startup in Silicon Valley has its advantages: close proximity to investors, availability of talent, and an appetite for — and history of — innovation.
However, not every successful startup begins in Silicon Valley. It can be expensive to sustain company growth there, or the startup might solve a pain point that exists outside the Valley. Even more simply, you just might have been somewhere else when you started the business. For these and other reasons, there are an