4 lessons you can learn from these celebrity chatbots

GUEST: Hollywood has been using bots to entertain on the silver screen for decades — this includes HAL 9000 from 2001: A Space Odyssey, Jarvis from Iron Man, and more recently, the Samantha bot from the movie Her. Now, however, Hollywood is leveraging bots to market and create income from celebrities. These celebri-bots hold good lessons for how bots can be used by major brands for monetization and brand awareness. Here are four unique celebrity bots and the marketing tactics they employ.