4 creative ways brands use Alexa skills in content marketing

GUEST: As we enter a new year, it’s important to take a look at emerging marketing technologies and understand how they might fit into your annual goals for content planning. Voice is certainly one of the technologies content strategists and site owners should keep an eye on for 2018, and Alexa skills offer a relatively natural entry point for brands focused on churning out useful consumer content.
We’ll likely see a flurry of brands hop on the Alexa skill bandwagon in 2018, but as w