360 VR advertising is the industry’s first sticky monetization model

GUEST: Monetizing VR content continues to be a tricky challenge for creators and publishers alike. There’s just hardly any rules of thumb to follow as the industry busies itself with building up a track record of trial and error, and while the addressable market of geared-up users continues to grow. Paid content works in some cases, albeit mostly for premium titles, but it’s not pairing so nicely with mobile VR, which in turn struggles to live on in-app purchases or subscriptions.
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