3 things every CMO needs to know about chatbots

GUEST: In case you haven’t noticed, chatbots are having a moment right now. It’s easy to see why.
In their simplest form, chatbots help brands deliver intimate, one-to-one engagement, at scale. Bots are all about creating interactions that feel personal instead of transactional. It’s an approach that isn’t lost on discerning millennial and Gen-Z consumers who value uninterrupted, genuine user experiences over those that seem forced or too self-serving. Plus, bots liv