3 practical questions all marketers should ask their virtual assistants

Just a few short years ago, marketing teams looked to the “cutting-edge” technology of the time to engage with customers more efficiently: IVRs. These tools served a useful purpose, providing quick answers to straightforward questions and slashing wait times—but they’re no longer cutting it. IVRs can only address a handful of questions and concerns, and make the customers bend their ways to interact with them, leaving those with unresolved problems more annoyed than they