2016: the year music went ‘exclusive’

Whether it was what she intended or not, Taylor Swift threw down the “exclusive” gauntlet with her 2014 Wall Street Journal op-ed about the future of streaming services. In it, she referred to music as something “important and rare,” and therefore, “valuable.” She was arguing about something only tangentially related to streaming exclusives, but she was also framing a mindset towards music that would morph into the industry standard over the next two years. An