100 tiny robots replaced humans in this queue for the iPhone 7

People all over the world are lining up for the iPhone 7 (and iPhone 7 Plus, if they pre-ordered) Friday. But it might surprise you to learn that a bunch of stand-in robots probably got one before you did. 
SEE ALSO: Thought you'd buy yourself an iPhone 7 on Friday? Too bad, UK.
New Zealand-based Apple carrier Spark used robots to queue for the much coveted device, so their human counterparts didn't have to line up for days.
Clive Ormerod of Spark said the project was born of invention and